The new MeridaHome.com website has officially launched, and while the dust is still settling the Merida Team is already working on updates and improvements. Our first: Mission Photography. Mission Photography’s goal was to acquire all new new photographs to highlight the brilliant colors and textures found in our Merida area rugs. We made this a top priority for Merida Home, since a number of our online visitors have not had the opportunity to touch, see and experience the craftsmanship of our area rugs in person.
The first phase of Mission Photography was to hunt down a worthy photographer. After selecting renowned photographer Kent Dayton, we decided to get things started with a “warm-up” shoot at our local mill in Fall River, MA. At this shoot, Kent produced excellent photos of our floor mats, rug pads and cleaning kits. He also took some great candid shots of our Fall River employees hard at work, including creative director Maegan Fee brainstorming our next product line.
The Fall River shoot raised everyone’s interest. We felt charged and ready to move on to Phase Two of Mission Photography in full force. For Phase Two, with Kent’s guidance, we staked out the perfect location for our second big shoot; an old camp that was converted into a breath-taking lake home. With the location finalized, Maegan (our aforementioned super-star creative director) and Carrie (our brilliant marketing manager) took a run through of the house and selected area rugs that complemented the look and feel of each room.
As the day of the shoot rapidly approached, Maegan scrambled to pick out fabulous accessories to compliment and highlight the colors and textures of our area rugs. Finally, the big day was upon us. Maegan, Carrie, Cristina (our resident marketing intern), and I made the long (and very early!) drive up to New Hampshire to meet Kent and his team.
The shoot entailed a lot of work…moving area rugs and furniture back and forth around the house to stage the rooms just so to convey the elegant, cozy and warm feel that embodies Merida Home. And all that before the sun set! Fortunately Maegan has a wonderful creative eye and the shoot went off without a hitch. Mission Photography: complete. Here are some before and after shots; let us know what you think. Keep an eye on MeridaHome.com to see the rest of the photos shortly.
Merida Area Rug in Livingroom (before)
Merida Area Rug in Livingroom (after)
Merida Area Rug in Kids Room (before)
Merida Area Rug in Kids Room (after)
Merida Area Rug Runner (before)
Merida Area Rug Runner (after)